{"created":"2023-05-15T08:43:19.028274+00:00","id":1038,"links":{},"metadata":{"_buckets":{"deposit":"73b92c24-4aba-4375-890d-35c849ecb901"},"_deposit":{"created_by":13,"id":"1038","owners":[13],"pid":{"revision_id":0,"type":"depid","value":"1038"},"status":"published"},"_oai":{"id":"oai:aulib.repo.nii.ac.jp:00001038","sets":["7:1719383916346:35:144"]},"author_link":["1933","1934"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"81","bibliographicPageEnd":"124","bibliographicPageStart":"99","bibliographic_titles":[{"bibliographic_title":"旭川大学経済学部紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"The journal of Faculty of Economics Asahikawa University","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"In this article, I note that the brand identity is inherited between fashion brands ISSEY MIYAKE and Mame Kurogouchi, according to Holt's cultural branding framework.\nChapter 1 summarizes existing research related to brand strategy and consumer reaction to it in the fashion industry.\nChapter 2 discusses cultural branding in an unequal society. I will analyze the changes in consumption patterns from the era of high economic growth to the era of disparity, using statistical data. Then, I will discuss the characteristics of the ISSEY MIYAKE and Mame Kurogouchi brands. The designers of both brands have a master-student relationship. Furthermore, I analyze how the brand identity of both the brands was inherited; the inheritance and the shift are deciphered.\nIn Chapter 3, I will try text analysis based on interviews with users, revealing how Mame Kurogouchi's cultural branding is accepted by consumers.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"旭川大学経済学部","subitem_publisher_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12396640","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18841481","subitem_source_identifier_type":"PISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田中, 晃子","creatorNameLang":"ja"},{"creatorName":"タナカ, アキコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1933","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Tanaka, Akiko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1934","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-06-11"}],"displaytype":"detail","filename":"P099-124(田中).pdf","filesize":[{"value":"486.8 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"ブランド・アイデンティティの継承と転換―ISSEYMIYAKEと MameKurogouchiの関係性を事例として―","url":"https://aulib.repo.nii.ac.jp/record/1038/files/P099-124(田中).pdf"},"version_id":"f1100952-7240-4ca4-8272-a93c0f5049b1"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"cultural branding","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"CCT","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"brand identity","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"fashion brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"ISSEY MIYAKE","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Mame Kurogouchi","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド・アイデンティティの継承と転換―ISSEY MIYAKEと Mame Kurogouchiの関係性を事例として―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド・アイデンティティの継承と転換―ISSEY MIYAKEと Mame Kurogouchiの関係性を事例として―","subitem_title_language":"ja"},{"subitem_title":"Inheritance and Shift of Brand Identity: A Case of the Relationship between ISSEY MIYAKE and Mame Kurogouchi","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"13","path":["144"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2022-06-17"},"publish_date":"2022-06-17","publish_status":"0","recid":"1038","relation_version_is_last":true,"title":["ブランド・アイデンティティの継承と転換―ISSEY MIYAKEと Mame Kurogouchiの関係性を事例として―"],"weko_creator_id":"13","weko_shared_id":-1},"updated":"2023-09-01T05:18:48.850891+00:00"}