@article{oai:aulib.repo.nii.ac.jp:00001038,
 author = {田中, 晃子 and Tanaka, Akiko},
 issue = {81},
 journal = {旭川大学経済学部紀要, The journal of Faculty of Economics Asahikawa University},
 month = {Mar},
 note = {In this article, I note that the brand identity is inherited between fashion brands ISSEY MIYAKE and Mame Kurogouchi, according to Holt's cultural branding framework.
Chapter 1 summarizes existing research related to brand strategy and consumer reaction to it in the fashion industry.
Chapter 2 discusses cultural branding in an unequal society. I will analyze the changes in consumption patterns from the era of high economic growth to the era of disparity, using statistical data. Then, I will discuss the characteristics of the ISSEY MIYAKE and Mame Kurogouchi brands. The designers of both brands have a master-student relationship. Furthermore, I analyze how the brand identity of both the brands was inherited; the inheritance and the shift are deciphered.
In Chapter 3, I will try text analysis based on interviews with users, revealing how Mame Kurogouchi's cultural branding is accepted by consumers.},
 pages = {99--124},
 title = {ブランド・アイデンティティの継承と転換―ISSEY MIYAKEと Mame Kurogouchiの関係性を事例として―},
 year = {2022},
 yomi = {タナカ, アキコ}
}